Signs of Nature: Mediazation, Environmentalism and Culture

The media of mass communication have helped to shape public understandings of nature. But how have they done so? This research project began as an effort to explain the semiotics of the mediazation of nature. To begin with, the research focused on wildlife documentaries on television, and news reports about the activities of environmental non-government organisations such as Greenpeace and Friends of the Earth. At a later stage, the remit widened to include the cultural sociology of the mass mediation of nature in additional popular cultural genres (eg. museums, zoos, aquariums,  and parks).

Dates: 2000 – 2001

Supported by: Arts and Humanities Research Council (AHRC) and the British Academy

Key Publications: Signs of Anthropomorphism: The Case of Natural History Television Documentaries (Social Semiotics, 2001, Vol. 11 No. 3, 289-305); Mediating Nature (London/New York: Routledge, 2006).


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